Waypoint Virginia rebrand

In the summer of 2026, The Virginia Home for Boys and Girls reached out for help developing a video launching their rebrand.

The deadline was tight as it would be played during a fundraising campaign launch in front of important donors and stakeholders.

Shot over two days on Waypoint’s campus and in downtown Richmond, Va., the video starts with an emotional tone before explaining the non-profit’s services, history and new talking points.

Watch the rebrand video on Waypoint’s YouTube page.

Written, directed, produced and edited by Michael C. Ivey. Shot by Randy West.